How to grow your instagram following as a feamle entrepreneur in 2023

Are you a female entrepreneur looking to grow your following on Instagram in 2023? Well, you're not alone! The number of entrepreneurs using Instagram to promote their product or service is steadily increasing, with no signs of slowing down. However, with such fierce competition, it can be reeeeally challenging to stand out from the crowd.

Don’t worry though, I’ve got you. Here are a few unique strategies you can try to make your account stand out from the crowd and maximize followers. Here are the top three ways to grow your following on Instagram in 2023:

1. Craft a Unique Brand Image: When creating content for your Instagram account, make sure it’s unique to you! Create a theme or aesthetic that is tailored to your brand and inspires your audience. Use bright, vibrant colours, fun fonts, and (most importantly) an authentic tone of voice to reinforce your brand’s personality and show up with consistency.

2. Utilize Hashtags: Hashtags are an essential part of building your Instagram account. They are a great way for users to connect with content relevant to them on Instagram. Whether people are looking for new inspiration, trends, or just discovering what others have to say, hashtags help them find content from others in their area or topics they're interested in. When posting content, adding 30 (yes, 30) relevant hashtags to your posts enables it to be seen more easily by people who are searching for that particular topic. This can be incredibly beneficial for companies, brands, or influencers who want to reach a larger audience.

3. Engage With Others: Engaging with other people on Instagram is important in order to grow your following and reach new potential fans or customers. When you engage with other posts, you attract attention from the people who follow them, potentially resulting in them following you back. Additionally, by engaging with other posts you demonstrate that you are an active user, which can make it easier for people who don’t already follow you to find your profile.