Why your employees should be growing their personal brand on social media in 2023

With the ever-evolving digital world of today, having a killer personal brand can be a powerful tool for your employees’ professional growth. And we all know if your employees look good, you look good too right?

Having a personal brand can help your employees boost their credibility within your industry and enhance career progression, as your competitors are looking to not just fill roles, but build a strong team of well-branded professionals.

Here’s why it’s essential for your organisation that your employees look to cultivate a personal brand.

1. Increased visibility within your industry – Having a personal brand increases the chances of your employees being noticed by potential clients, customers and industry thought leaders. Having a cohesive online presence that’s maximised with SEO, such as on LinkedIn, and a professional website, shows that your employees are serious about their growth and upskilling, which in turn makes your company look excellent for providing them with these opportunities. Win-win.

2. Boosting their marketability – Employees who take the time and effort to build a strong personal brand show that they’re passionate about their profession and are serious about presenting themselves as the go-to person in their industry. A personal brand helps employees differentiate themselves from the competition and puts them in a strong position when it comes to attracting clients, winning over stakeholders and enhancing their career growth.

3. Enhancing professional networks – Having a personal brand also helps to establish and grow professional networks. By increasing their presence and visibility online, employees can connect with industry peers and build a strong network of mentors and contacts. This can lead to opportunities within current industry networks or even gain referrals to other industries. What more could you want?

4. It takes the pressure off of your marketing team - When your employees have strong personal brands, they are creating the best kind of marketing for you. Studies show that people are way more likely to engage with a personal social media account over a business one, as it appears more trustworthy. Solid social proof from your employees will make your company appear more trustworthy and interesting than if you were just posting from the company account, day in, day out.

If you’re ready to invest in your employees’ personal brands and allow them to shine online, you can book a Personal Branding training workshop with me. They’re available as a half day or full day session and we cover everything from visual identity and values to what not to share and how to set clear boundaries.

If you would like to learn more, book in a free intro call here: https://www.samanthawiltshire.co.uk/contact