How To Write a Killer Instagram Bio That Converts

Your bio is the first thing your audience sees when they view your Insta profile, so it's crucial to get it right.⁠ The perfect bio will explain everything you do clearly, concisely, and with a little flair.⁠ ⁠ 

Here's what you need:⁠ ⁠ 

  • Include your name: If you want your audience to become familiar with you, make sure they can easily find your name and know how to address you. Relationships aren't built anonymously.⁠ ⁠ 

  • Say what you do: Try this format if you're stuck: "I am a .... that helps.... achieve..."⁠ ⁠ 

  • Pro tip: Include some emojis to draw the eye in. We 💥love💥 a visual cue.⁠ ⁠ 

  • Make it really easy for people to reach you: Check that you've included all the relevant contact buttons and that they're up-to-date. You don't want to miss enquiries because your old email address is hooked up to your account.⁠ ⁠ 

  • Use relevant keywords: Your Instagram bio is searchable, so make sure you include relevant keywords to make sure you appear in the right searches. You can also use hashtags.⁠ ⁠ Don't forget to bookmark this post so that you can come back to it later!⁠ ⁠ 

Need more help with your digital presence? Let’s chat!


Hi, I’m Sam!

I'm a social media marketer based in Wolverhampton with an eagle eye for scroll-stopping visuals and a knack for creating really engaging content.⁠ I work with coaches, founders and service-based businesses to help them shine online.

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