How To Write a Killer Instagram Bio That Converts
Your bio is the first thing your audience sees when they view your Insta profile, so it's crucial to get it right. The perfect bio will explain everything you do clearly, concisely, and with a little flair.
Here's what you need:
Include your name: If you want your audience to become familiar with you, make sure they can easily find your name and know how to address you. Relationships aren't built anonymously.
Say what you do: Try this format if you're stuck: "I am a .... that helps.... achieve..."
Pro tip: Include some emojis to draw the eye in. We 💥love💥 a visual cue.
Make it really easy for people to reach you: Check that you've included all the relevant contact buttons and that they're up-to-date. You don't want to miss enquiries because your old email address is hooked up to your account.
Use relevant keywords: Your Instagram bio is searchable, so make sure you include relevant keywords to make sure you appear in the right searches. You can also use hashtags. Don't forget to bookmark this post so that you can come back to it later!
Need more help with your digital presence? Let’s chat!
Hi, I’m Sam!
I'm a social media marketer based in Wolverhampton with an eagle eye for scroll-stopping visuals and a knack for creating really engaging content. I work with coaches, founders and service-based businesses to help them shine online.