Test, measure, reflect, refine
Test, measure, reflect, refine.
Those are the four steps you need to follow to make sure your social media content is on point and working as hard as it can for you.
Test
Try out that idea for a post you have. Create the content, put it out there, make yourself a cup of coffee while the likes and comments roll in.
Measure
Take a look at your analytics, and see how that post measures against your others. Did it get a good engagement rate? Did many people save or share it? Or did it totally bomb?
Reflect
Make another coffee and think about what you could change next time to make sure your next post is a hit. Could you switch up the format to a carousel or video, use different hashtags, change the time of day that you post?
Refine
You're probably totally buzzed from all the caffeine you just consumed, so harness that energy and create new content, refining your craft until it's executed perfectly and you're trending across all platforms and everything blows up and fireworks are going off and there's a big parade in your honour. Or something.
Hi, I’m Sam!
I'm a social media marketer based in Wolverhampton with an eagle eye for scroll-stopping visuals and a knack for creating really engaging content. I work with coaches, founders and service-based businesses to help them shine online.
